ABOUT Imateru Co,. Ltd.
RaaS Japan Automotive
Launched in August 2025, our new service offers professional, cost-effective, and agile support.
Japan Market Entry Support
We launched a new service in August 2025.
We provide a professional, cost-effective and quick-moving service.
Imateru Co., Ltd. Started in 2024 with support from MUFG Bank. Current Projects: Ongoing collaborations with European companies.
Enter Japan with Minimal Cost and Maximum Efficiency
As global markets evolve and processes shift starting from Q3 2025, now is the perfect opportunity to enter the Japanese market.
If you’re looking to explore Japan with minimal cost, we offer professional support to help you navigate this changing landscape.
As global markets evolve and processes shift starting from Q3 2025, now is the perfect opportunity to enter the Japanese market.
If you’re looking to explore Japan with minimal cost, we offer professional support to help you navigate this changing landscape.
As global markets evolve and processes shift starting from Q3 2025, now is the perfect opportunity to enter the Japanese market.
If you’re looking to explore Japan with minimal cost, we offer professional support to help you navigate this changing landscape.
What is a RaaS?
What is a RaaS?
Representative as a Service (RaaS) provides a cost-effective solution for overseas automotive ventures aiming to enter the Japanese market.
Representative as a Service (RaaS) provides a cost-effective solution for overseas automotive ventures aiming to enter the Japanese market.
Representative as a Service (RaaS) provides a cost-effective solution for overseas automotive ventures aiming to enter the Japanese market.
Common Misconceptions
Misconception 1
The Road to Organizational Consensus Takes Time
Results come quickly. While you can attract technically interested individuals, gaining organizational consensus takes time and process. However, once achieved, there’s no turning back.(We will minimize this time but it takes time)
Misconception 2
Decisions Don’t Just Come From the Top
Decisions are made by meeting top management. While you may occasionally explain to top executives early on, decisions rarely proceed top-down from there. In Japanese companies, even if a superior says “Yes,” it doesn’t seal the deal.
(We will provide the story to say yes in such case)
Misconception 3
New Partners May Not Always Be Welcomed
Extensive Experience in Automotive Representation.
300+
Companies Supported
We supported production lines for over 300 companies—demonstrating our deep understanding of representative components and processes (many ventures struggle to recognize how these affect existing products).
300+
Companies Supported
We supported production lines for over 300 companies—demonstrating our deep understanding of representative components and processes (many ventures struggle to recognize how these affect existing products).
300+
Companies Supported
We supported production lines for over 300 companies—demonstrating our deep understanding of representative components and processes (many ventures struggle to recognize how these affect existing products).
Over 200
OEM Divisions Trust Our Expertise.
We engaged with more than 200 divisions across OEMs—ensuring effective communication strategies (many ventures misunderstand how to interact appropriately with OEM divisions).
Over 200
OEM Divisions Trust Our Expertise.
We engaged with more than 200 divisions across OEMs—ensuring effective communication strategies (many ventures misunderstand how to interact appropriately with OEM divisions).
Over 200
OEM Divisions Trust Our Expertise.
We engaged with more than 200 divisions across OEMs—ensuring effective communication strategies (many ventures misunderstand how to interact appropriately with OEM divisions).
Management & Advisors
Experienced Minds Behind Your Success
Shotaro Kawasaki
| 1 | JAFCO (2 years) and Nippon Technology Venture Partners (1 year) JAFCO, Japan’s leading venture capital firm, provided me with valuable experience in identifying, evaluating, and negotiating with venture companies. These skills were particularly useful during our investment in Monex Inc., Japan’s top online securities company. |
| 2 | Nissan (16 years) – Manager with assignments in Thailand and China Involved in GTR planning, cost reduction, and strategic planning. Gained hands-on experience delivering solutions and implementing plans across 23 global production lines, standardizing processes. Successfully initiated projects both within Japan and at overseas plants. |
| 3 | Director at the Automotive Fund (a 100% MarkLines subsidiary) for 3 years. Led investments in ventures based in Israel and Finland. |
Advisor
Masashi Miyasaka
| 1981 | Joined Nissan R&D; held roles as Senior General Manager (CPM, Seating), Purchasing VP, and HR Manager. – Led innovations such as the world’s first anti-glare door mirror, Nissan’s first wood-style fin, and introduction of 3D-CAD. |
| 2008 | CEO of Alpha Locker System (a fully-owned Nissan subsidiary, listed as TSE 3434); launched operations in China, Mexico, and India. |
| 2013 | Vice President at Cemedine Automotive (TSE 4999 subsidiary); led expansions into China and the U.S. |
| 2015 | Purchasing VP at Kasai (TSE 7256); launched global procurement schemes. |
| 2019 | Vice President of Guangzhou Kasai; established the subsidiary in China. |
| 2022 | General Manager at MarkLines (TSE 3901), overseeing HR and recruitment efforts—achieved top results for talent acquisition. |
Shotaro Kawasaki
| 1 | JAFCO (2 years) and Nippon Technology Venture Partners (1 year) JAFCO, Japan’s leading venture capital firm, provided me with valuable experience in identifying, evaluating, and negotiating with venture companies. These skills were particularly useful during our investment in Monex Inc., Japan’s top online securities company. |
| 2 | Nissan (16 years) – Manager with assignments in Thailand and China Involved in GTR planning, cost reduction, and strategic planning. Gained hands-on experience delivering solutions and implementing plans across 23 global production lines, standardizing processes. Successfully initiated projects both within Japan and at overseas plants. |
| 3 | Director at the Automotive Fund (a 100% MarkLines subsidiary) for 3 years. Led investments in ventures based in Israel and Finland. |
Masashi Miyasaka
| 1981 | Joined Nissan R&D; held roles as Senior General Manager (CPM, Seating), Purchasing VP, and HR Manager. – Led innovations such as the world’s first anti-glare door mirror, Nissan’s first wood-style fin, and introduction of 3D-CAD. |
| 2008 | CEO of Alpha Locker System (a fully-owned Nissan subsidiary, listed as TSE 3434); launched operations in China, Mexico, and India. |
| 2013 | Vice President at Cemedine Automotive (TSE 4999 subsidiary); led expansions into China and the U.S. |
| 2015 | Purchasing VP at Kasai (TSE 7256); launched global procurement schemes. |
| 2019 | Vice President of Guangzhou Kasai; established the subsidiary in China. |
| 2022 | General Manager at MarkLines (TSE 3901), overseeing HR and recruitment efforts—achieved top results for talent acquisition. |
Shotaro Kawasaki
| 1 | JAFCO (2 years) and Nippon Technology Venture Partners (1 year) JAFCO, Japan’s leading venture capital firm, provided me with valuable experience in identifying, evaluating, and negotiating with venture companies. These skills were particularly useful during our investment in Monex Inc., Japan’s top online securities company. |
| 2 | Nissan (16 years) – Manager with assignments in Thailand and China Involved in GTR planning, cost reduction, and strategic planning. Gained hands-on experience delivering solutions and implementing plans across 23 global production lines, standardizing processes. Successfully initiated projects both within Japan and at overseas plants. |
| 3 | Director at the Automotive Fund (a 100% MarkLines subsidiary) for 3 years. Led investments in ventures based in Israel and Finland. |
Masashi Miyasaka
| 1981 | Joined Nissan R&D; held roles as Senior General Manager (CPM, Seating), Purchasing VP, and HR Manager. – Led innovations such as the world’s first anti-glare door mirror, Nissan’s first wood-style fin, and introduction of 3D-CAD. |
| 2008 | CEO of Alpha Locker System (a fully-owned Nissan subsidiary, listed as TSE 3434); launched operations in China, Mexico, and India. |
| 2013 | Vice President at Cemedine Automotive (TSE 4999 subsidiary); led expansions into China and the U.S. |
| 2015 | Purchasing VP at Kasai (TSE 7256); launched global procurement schemes. |
| 2019 | Vice President of Guangzhou Kasai; established the subsidiary in China. |
| 2022 | General Manager at MarkLines (TSE 3901), overseeing HR and recruitment efforts—achieved top results for talent acquisition. |
CONTACT
Questions about entering the Japan market? Feel free to reach out anytime. Our experienced team is ready to guide you through every step of the process.